whipped oral carestrawberry.
toothpaste, but make it dessert.
Whipped paste. Real oral care. Coming to India soon.
strawberrywhipped toothpaste
the first batch is small · shipping across india
01 — texture
it pipes like a rosette.
Thick enough to hold a peak on the brush. Nothing runs down your wrist, nothing drips in the sink.
squeeze → peak
130 g · whipped
02 — formulation
dentist stuff, measured out.
Dessert is the format, not the formula. Everything in the tube is there to do a job.
the recipe
| 10% | nano-hydroxyapatite |
| 3 tbsp | calcium + phosphate |
| 1 tsp | xylitol |
| 7 drops | flavour oil |
| 0 g | fluoride or sls, ever |
vegan · fluoride-free · no sls, no titanium dioxide
03 — the range
five flavors. one weird idea.
which one should we launch first?
be first to brush dessert.
130 g of whipped paste, five flavors, one small first batch.
shipping across india